When Eric Trump stepped on stage in Tokyo this week, the crowd didn’t just see the son of a U.S. president they witnessed another chapter in the Trump family’s deepening ties to crypto. The spotlight was on Eric Trump Metaplanet partnership, as the Japanese bitcoin treasury company pushed through a bold $884 million capital plan. From food trucks and K-pop performances to serious billion-dollar decisions, the scene felt more like a festival than a shareholders’ meeting.
Metaplanet’s Big Bet on Bitcoin
Metaplanet, a company once better known for its hotels, has reinvented itself as one of the world’s largest corporate holders of bitcoin.
- Total bitcoin holdings: 20,000 coins (worth over $2 billion at current prices)
- New plan approved: Sale of up to 550 million new shares overseas
- Proceeds expected: About 130.3 billion yen ($884 million), primarily for more bitcoin purchases
This move mirrors the strategy of MicroStrategy, led by Michael Saylor, who famously converted his firm into a bitcoin juggernaut.
Eric Trump’s Growing Crypto Footprint
Eric Trump was appointed as an adviser to Metaplanet earlier this year. While the company declined to comment on his direct involvement in the Tokyo meeting, shareholder videos posted online showed him taking the stage alongside Metaplanet CEO Simon Gerovich, both sporting matching jerseys.
In his speech, Eric Trump praised Gerovich:
“There’s no question that Simon’s led the front in all of Asia,” he said, crediting Michael Saylor as the U.S. pioneer of the bitcoin treasury movement.
This isn’t Eric’s only crypto play. He and his brother Donald Trump Jr. also co-founded American Bitcoin, a mining firm aiming to list on the Nasdaq this month.
The Market Reaction
Metaplanet’s stock performance has been nothing short of a rollercoaster:
- +740% over the past year – fueled by bitcoin’s surge
- Down more than 50% since June peak – showing the volatility of both bitcoin and crypto stocks
- Dropped another 5.5% on Monday – despite the capital-raising approval
Bitcoin itself has cooled from last month’s record high of $124,480, now trading around $108,000. Still, Eric Trump remains optimistic, telling an audience in Hong Kong last week he believes bitcoin could reach $1 million in the coming years.
A Festival-Like Shareholders’ Meeting
Unlike the typical dry corporate boardroom vibe, Metaplanet turned its Tokyo meeting into a celebration.
- Food trucks lined the venue
- Fans in costumes queued outside
- A K-pop group performed live
It was part financial milestone, part cultural showcase a strategy that seems to mirror the company’s pivot from hotels to crypto, blending risk with entertainment.
What This Means for Global Crypto
Metaplanet’s aggressive push raises some big questions:
- Will Japan become the next hotbed for bitcoin treasury strategies?
- Can Eric Trump’s involvement attract U.S. investors to Japanese markets?
- And, crucially, is this sustainable given the volatility of both bitcoin and Metaplanet’s shares?
For now, one thing is clear: Metaplanet isn’t slowing down its buying spree.
The Eric Trump Metaplanet partnership highlights how politics, family dynasties, and cryptocurrency are increasingly intersecting on the global stage. Whether you see it as visionary or risky, Metaplanet’s $884 million bitcoin plan is a bold bet that could reshape Asia’s role in the digital asset world.
